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Air compressor after-sales service, the need for price more need value

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Air compressor after-sales service, the need for price more need value

Date:2017-06-30 Author:senleijidian Click:

When the air compressor market to sell as a selling point, the dealer often complain incessantly. Its content is nothing more than, has been making money in the shouting, can sell one is one. The actual situation is, although shouting lose more, but the real distribution of air compressor due to the loss of very few. Even in the brand gathered, there is no competition in a region of the dealer because of unprofitable and fall. Which in addition to sales of profits and the strength of the dealer, I am afraid that is to support the survival of its bottom line of service profits in the maintenance.

Indeed, the current conventional machine sales profit has been very meager, domestic 22KW screw air compressor fell to the hands of dealers in the hands of only two or three thousand dollars. From the profit point of view, compared with the one-time profit of the whole machine sales, maintenance, maintenance and other after-sales service because of its repeatability in the air compressor market occupies the vast majority of profits. Under normal circumstances, the whole machine sales profit accounted for only 20% of the entire life of the air compressor equipment life cycle, and based on the replacement of wearing parts and equipment troubleshooting, to resolve the after-sales service profits as high as 80%.

Users often only concerned about the purchase price machine, rarely to compare the future maintenance costs, which is the whole machine parts and the price is much higher than the price of the reasons for the machine. According to the accessories, it is at least 2-3 times the price of the whole, small parts can be doubled or even more than 10 times.

For the air compressor market, the machine sales is undoubtedly the former position. From the manufacturer's point of view, as a sales terminal dealers often make some contrary to the wishes of manufacturers, chaos price war. But for the dealer, the price will not only increase sales, rapid return of funds, more impressive is that the future can bring enough maintenance and maintenance. Even if the whole machine sales do not make money, as long as the amount of possession, after-sales can bring enough profits.

In fact, "the sale of the world must be" this sentence popular air compressor industry business, but also dealers have been fulfilled. At present, after-sales maintenance has become the basis for the survival of air compressor dealers, if the loss of the profit point, I am afraid that the dealer is also strong for the second half. To the cost of selling an air compressor on the surface did not make money, but in the next 7-8 years, this air compressor will become a "golden egg" hen - maintenance every time Spend seven or eight hundred dollars a year, this is not an accident.

The importance of after-sales service can be seen, but the air compressor service is never, the future will not be a monopoly market. If there is no excellent technology, unique service, this only under the golden eggs of chicken sooner or later will fly away. From the aftermarket market came the danger signal is due to the overall profit point of the air compressor industry from the product to the service transfer, combined with the third party mechanical and electrical maintenance business spoiler, the price war ready to come out. The main reason for this phenomenon is the industry most of the air compressor brand marketing model for the distribution, agents, manufacturers can not machine prices, after-sales service to do a strong regulatory and regulatory, dealers between the malicious competition intensified , The price, the service is difficult to be guaranteed. It is not difficult to understand why many dealers in the industry, agents dare to claim to be direct manufacturers to win the trust of users.

After experiencing several times the industry price diving, many manufacturers from the PK price to the price to the quality, energy efficiency as the object of the value of the war changes. Certainly, the after-sales service system has been extended for many years failed to upgrade the dealer also need to reflect: in the new competitive situation, how to provide their services from the price war to the value of war?

Of course, as an air compressor users, we also need to understand: the premise of the service is profit, no profit support, where the after-sales service and constant innovation? Dealers profit margins can be squeezed, but can not disappear, or together with the profits disappear with the service.


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